Entrepreneurship

Instructors:

Scot Taylor

Course Description:

In this class, students will learn how to set up their own business, starting from scratch. The will learn how to work out pricing of their product, how to come up with a successful marketing strategy and how to deal with the various administrative aspects involved in running a business. Students will be asked to come up with their own business idea. They will go through the process taking the idea to a complete business model, that would enable them to start that business.

Topics:

  • Product pricing
  • Market research
  • Business Viability

Learning Outcomes:

Upon completing this course, students will be able to:

  • Create a business plan for a company
  • Work out if a company will be viable or not
  • Provide evidence to a company’s feasibility

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